BLINKED presents

The B2B SaaS SEO Playbook: Product-Led Growth Edition

Go from “What even is SEO?” to “Organic is our top acquisition channel.”

This downloadable course (in PDF format) is a full-stack education in B2B SaaS SEO with a Product-Led Growth (PLG) lens, built specifically for founders. No fluff, no agency jargon, no “just create great content” hand-waving. You’ll get a structured, start-to-finish system that shows you how to turn search into a repeatable, compounding growth engine for your SaaS.

We start at absolute zero:
What SEO is, how search engines work, and why B2B SaaS SEO behaves differently from DTC or ecommerce. Then we layer on B2B realities (long sales cycles, multiple stakeholders, niche intent), before dialing into PLG-specific strategy: how to use content, your product, and your data to drive self-serve signups and activation.

By the end, you don’t just “understand SEO” – you’ll have concrete roadmaps, templates, and workflows to implement it inside your startup.

What you’ll learn

Foundations (Without the Boring Part)

• Core SEO concepts: keywords, search intent, SERPs, on-page & off-page SEO

• How B2B search behavior differs from B2C (and why your content needs to as well)

• Long-tail, pain-based keyword strategy for niche B2B audiences

B2B SaaS SEO, Done Properly

• How to map content to awareness, consideration, and decision stages

• Building content for multiple personas: end users, managers, execs

• Turning blogs, guides, and case studies into actual pipeline, not vanity traffic

PLG-Focused SEO Strategy

• Using SEO to drive free trials, freemium signups, and product activation

• Product-led content: tutorials, templates, tools & use-case content that funnel users straight into your product

• How PLG companies like Canva & Zapier leverage programmatic and product-led SEO (broken down so you can copy the logic, not the scale)

Technical SEO for Non-Technical Founders

• The founder-proof checklist: speed, mobile, indexation, sitemaps, basic structure

• How to pick and configure a CMS (Webflow, WordPress, etc.) without sabotaging SEO

• Simple audits you can run yourself before paying anyone “consulting” money

Measurement, Tools & Workflow

• Setting up analytics to track organic → signup → revenue, not just pageviews

• Lean tool stack: what you actually need vs what just looks good in screenshots

• A practical SEO workflow you can run as a small team or solo founder

Aligning SEO with Product & Growth

• Using SEO data to influence roadmap and positioning

• Plugging SEO into your PLG loops and lifecycle marketing

• Making SEO a core part of your GTM, not a side quest

What’s inside

• Full-course PDF structured into step-by-step modules

• Real-world PLG SaaS examples & case-style breakdowns

• Exercises to apply each concept directly to your own product

• Templates & checklists for:

  • Keyword & content planning

  • Technical SEO sanity checks

  • PLG content & funnel design

  • Quarterly SEO review & roadmap

Who it’s for

• Early-stage B2B SaaS founders who need organic growth but don’t want to become full-time SEOs

• PLG-first teams who want SEO to drive signups, not just traffic

• Non-technical founders who want a clear, opinionated path instead of 100 conflicting blog posts

If you want an agency pitch deck, this is not it.
If you want a practical, founder-friendly SEO playbook that speaks PLG and B2B fluently, this is exactly it.

Delivered by BLINKED. Designed for founders who actually plan to execute.