BLINKED - SEO Analytics
For Founders & CFO's
£60.00
BLINKED: B2B SaaS SEO Analytics
For Founders & CFOs – From First Principles to Advanced Strategy
Turn SEO from a black box into a predictable revenue channel.
The BLINKED Course in B2B SaaS SEO Analytics is a comprehensive, certification-level program built specifically for founders and CFOs who are strong on numbers but new to SEO.
Instead of fluffy marketing theory, this course shows you how to treat SEO like any other investment: model it, measure it, and hold it accountable.
Who this is for
B2B SaaS founders who need a clear, data-backed view of SEO’s impact on pipeline and ARR
CFOs and finance leaders who want to understand CAC, LTV, and ROI from organic channels
Senior leaders who don’t plan to “do” SEO themselves, but must oversee, challenge, and budget it intelligently
No prior SEO or analytics experience is required. The course starts from zero and builds up to advanced analytics, attribution, and forecasting.
What you’ll learn
By the end of the program, you will be able to:
Understand how search actually works
Grasp crawling, indexing, and ranking in plain language, and what that means for SaaS websites and product-led growth.See how SEO differs for B2B SaaS
Navigate long sales cycles, complex buying committees, and low-volume / high-value keywords instead of generic ecom-style tactics.Design a keyword & content strategy that maps to revenue
Use both top-down and bottom-up keyword research to cover the full funnel: awareness content, comparison pages, alternatives pages, and product pages that convert.Master core SEO pillars with a SaaS lens
On-page SEO for product pages, feature pages, and blogs
Off-page SEO and authority building in a B2B environment
Technical SEO basics to ensure your site can actually rank and scale
Build SEO analytics that your board will respect
Define and track the right SEO KPIs for SaaS
Connect Google Analytics 4, Google Search Console, and SEO tools like Ahrefs / Semrush into one coherent view
Build Looker Studio dashboards that report on organic traffic, pipeline, and revenue, not just “visits”
Tie SEO directly to financial outcomes
Attribute sign-ups, demos, and deals to organic search
Calculate CAC and LTV for organic channels
Model SEO payback periods and ROI vs paid acquisition
Use cohort and funnel analysis to understand how organic users behave over time
Forecast and budget for SEO like a serious channel
Use past performance and trend analysis to forecast organic growth scenarios and support annual planning and budgeting.
Course format
Modular structure from fundamentals to advanced analytics
Lessons, case studies, quizzes, and practical exercises to apply every concept to a SaaS context
Tooling walkthroughs using GA4, GSC, Ahrefs/Semrush, Looker Studio, Screaming Frog, and more
Certification on completion to validate your understanding and signal competence to stakeholders
By the end, you’ll be able to read any SEO report, ask the right uncomfortable questions, and make confident investment decisions about organic growth – without relying on buzzwords or blind trust.