BLINKED - SEO for new-hires

BLINKED B2B SaaS SEO Mastery
From “What even is SEO?” to “I own this channel” – in one course.

Turn your fresh marketing hires into confident in-house SEO operators with a 100+ page, certification-level course built specifically for B2B SaaS companies.

This isn’t a fluffy “SEO 101” ebook. It’s a step-by-step, practical playbook that shows marketers exactly how to plan, execute, and scale an SEO program that actually drives pipeline, not just pageviews.

What this course does

By the end of BLINKED B2B SaaS SEO Mastery, your marketer will be able to:

• Understand how SEO really works for B2B SaaS (long sales cycles, low-volume high-intent keywords, multiple stakeholders, fun times).

• Build a technical SEO foundation so your site is crawlable, indexable, and fast.

• Run SaaS-focused keyword research and turn it into a smart content strategy (not random blog posts).

• Create and optimize content for TOFU / MOFU / BOFU, including:

  • Blog posts

  • Product pages

  • Use case pages

  • Comparison & “alternative to” pages

  • Glossaries & educational hubs

• Plan and execute ethical link building that actually moves the needle.

• Set up analytics, dashboards, and reports that tie SEO to sign-ups, demos, and revenue.

• Prioritize SEO work into roadmaps and sprints, and communicate clearly with stakeholders, product, dev, and leadership.

What’s inside

A fully structured, downloadable PDF course, including:

• 7 Core Modules, taking learners from absolute beginner to advanced operator:

  1. SEO Basics for B2B SaaS

  2. Technical SEO Foundations

  3. Keyword Research & Content Strategy

  4. Content Creation & On-Page SEO

  5. Off-Page SEO & Link Building

  6. Analytics, Reporting & Optimization

  7. Advanced Topics & Future-Proofing

• Practical exercises in every module
  Concrete tasks that map directly to your own SaaS site (audits, keyword plans, content outlines, link prospecting, dashboards).

• Real-world SaaS case studies
  Breakdowns of how SaaS brands have grown organic traffic, sign-ups, and trials using the exact tactics taught in the course.

• Templates & Checklists (ready to use)

  • Technical SEO audit checklist

  • Content strategy & keyword mapping sheet

  • On-page SEO publishing checklist

  • Outreach email templates for link building

  • Monthly SEO reporting deck

• Certification-ready final project
  A 3–6 month SEO plan for your SaaS business: technical fixes, content roadmap, link strategy, and measurable goals.

Who it’s for

• New in-house marketing hires at B2B SaaS companies

• Junior SEOs moving into a SaaS role

• Generalist marketers suddenly “owning SEO” by default

• Founders or heads of marketing who want a plug-and-play training asset for their team

No prior SEO experience required. Just basic marketing sense and a mild tolerance for acronyms.

Format & delivery

• Format: Downloadable PDF (100+ pages)

• Style: Professionally casual, clear, and slightly witty (no dry textbook energy)

• Use cases: Onboarding playbook, internal training asset, self-paced learning for your team

If you want your marketing hire to stop “posting blogs” and start running an SEO function for your SaaS, this is the course.